COVA and Maker Mindset at Google

Brian Basgen of Emerson College sparked a great discussion on of one of my learning networks (Educause CIO Constituent Listserv) about what people are reading , and Luke Fernandez’s response really got me thinking. He recommended The History of Google from the Internet History Podcast , which is a terrific exploration of the origins and history of the internet behemoth Google. As I read it, I picked up on a lot of themes related to the maker mindset  and the COVA (choice, ownership, voice, authenticity) model .

Because Larry and Sergey were given choice in their authentic learning experiences, they took ownership of their ideas and created a company imbued with their unique voice. They are icons of the maker mindset and as a result were able to make an impact by building arguably the most influential internet company of all time.

Following are a few selected quotations from the article, but it’s well worth a full read (or listen):


Larry and Sergey both grew up to respect research, academic study, mathematics and, especially, computers. And it turned out they both had inquisitive minds that believed in the power of knowledge to overcome any obstacle, intellectual or practical. Each had been inculcated into this spirit of intellectual fearlessness at a young age.


“You can’t understand Google,” early Google employee Marissa Mayer has insisted, “unless you know that both Larry and Sergey were Montessori kids. It’s really ingrained in their personalities. To ask their own questions, do their own things. Do something because it makes sense, not because some authority figure told you. In a Montessori school, you go paint because you have something to express or you just want to do it that afternoon, not because the teacher said so. This is baked into how Larry and Sergey approach problems. They’re always asking, why should it be like that? It’s the way their brains were programmed early on.”


“It wasn’t that they [Page and Brin] sat down and said, ‘Let’s build the next great search engine,’” said Rajeev Motwani, who was Brin’s academic advisor. “They were trying to solve interesting problems and stumbled upon some neat ideas.”


Part of this was simple frugality, a habit that would serve them well when the dotcom bubble burst in a few short years. But a lot of it was Page and Brin’s ingrained Montessori philosophy: they never met an engineering problem they couldn’t solve themselves. Google didn’t take pages from the established Silicon Valley playbook because, in a way, they had never bought into it. They didn’t try to Get Big Fast. Instead, Page and Brin were almost manically focused on endlessly iterating and improving upon their Big Idea, making sure it was the most comprehensive, reliable and—most importantly—speedy search engine in the world.